Is your website’s performance plummeting? Are you so desperate to change the situation? It is easy to understand why you feel so discouraged right now. You created your website so that you can make profits from it. Now it seems that making profits is difficult because you have no traffic. There are solutions to the problems you are facing. Even so, you need a more experienced and knowledgeable person to test your site in many ways to discover what you have not been doing right. Some of the things that most webmasters do wrong include the following.
Without adequate and clever on-site SEO techniques, your website is likely to fail. There is no doubt that the web visitors you want to attract will visit your site. Therefore, they should find it in a proper working condition to keep coming back. By this we mean that the site should be free from technical issues such that it is loading quickly, has zero navigation problems, looks appetizing, and has no dead links or hidden and malicious links.
It is important to have your site checked thoroughly for malicious links that point to bad sites. As a novice webmaster you may be unable to find those links. Another major problem that most sites have is bad content creation techniques. Google penalizes low quality content as it sees it as unoriginal and irrelevant.
As explained Aaron Rush, a SEO analyst in New York Based SEO Company, you do not want to be de-indexed by Google or penalized in a very major way. It is important to carry out a keyword research exercise to locate terms that best describes your business. These keywords should appear in each page’s title and description. The primary keyword should be added to all titles, Meta tag descriptions and other areas that your SEO guru picks. As much as you need to use keywords on your site, ensure that they are not overused. When keywords are overused, Google’s bots will not stop over to index your pages when they come to crawl your site. Besides, humans who visit you will find your content boring, repetitive and worthless.
When you are totally sure that your internal SEO issues are totally solved, you can evaluate your off-site marketing strategy. Chances are that you have been doing it slightly fine. However, when your internal SEO is bad, your external SEO tasks can be fruitless and useless. So, start by asking your search engine optimizer about their opinion. Are they happy with your current off-site SEO plan? Can they change parts of it? If they think that your plan is ineffective, they might offer to overhaul it in exchange for a fee. Do not be afraid to pay the extra amount just to get your poorly performing website corrected. Be keen though, not to work with a useless search engine optimizer who is interested only in your money.